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Digital TV Such an action is not without precedent. When Sky was starting out ten years ago, the tricky problem of encryption was handled in a similar manner. However the situation then was significantly different as the public was new to satellite television. Murdoch's Sky Television beat British Satellite Broadcasting in that conflict but it was a close run thing. BSkyB's competition at present is the UK terrestrial ON Digital service. The motivation for BSkyB's action seems to have been an announcement of a deal between Carlton and ITV to give away free digital terrestrial tv boxes this beginning this weekend. As to motivation for analog subscribers, BSkyB announced that it would switch off the analog services within three years. The effect on the long suffering retail business is probably going to be dire.
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